Thumps Up goes Dabangg

MUMBAI: Cashing in on its association with Salman Khan, Coca-Cola’s aerated beverage brand Thums Up has tied up with the actor’s upcoming movie Dabangg 2 through the Thums Up ‘Being Dabangg’ initiative. Through this initiative Thums Up fans across the country will get an opportunity to meet Khan in person and win special Thums Up ‘Being Dabangg’ merchandise like T- Shirts, sun glasses and wrist watches.

The campaign will run till 13 February.

The national initiative is being launched across India (except in the states of Tamil Nadu and Kerala) and will leverage the popularity of digital media such as mobile phones (Both GSM & CDMA & IVRS) and internet amongst consumers across the country.

To create awareness about the Thums Up ‘Being Dabangg’ initiative, the company is also launching a television commercial which builds upon Thums Up’s core idea of ‘Will Do Anything For My Thunder’. Publicis’ advertising agency Leo Burnett is the creative force behind the TVC while it has been directed by Sameer Puri from Wacky Films. The campaign takes the tagline ‘Dabangg Toofani Hote Hain…..To AaoKuch Toofani Kartey Hain!’

Thums Up brand ambassador Khan said, “I have always believed in living life on my own terms, and doing something Toofani; and these attributes are what strongly connect me with my favourite Thums Up. Through this exciting and engaging initiative, I look forward to meeting the real ‘Dabanggs’ across the country; and celebrating the spirit of adventure.”

Coca-Cola India and SWA VP – marketing Anupama Ahluwalia said, “This latest initiative is a perfect unification of brand Thums Up’sToofani attitude and Salman Khan’s Dabangg personality. This exciting initiative will serve as a seamless binder between the real stars of the country and their inspiration - Salman Khan. We are confident that this unique initiative will strike the right chord with the consumers, encouraging them to do something Toofani every day.”

Latest Reads
Arvind RP is new director of marketing, communications for McDonald's west and south

Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall...

MAM Media and Advertising People
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM
Leo Burnett India wins creative mandate for Cholayil’s flagship brands

Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches.

MAM Media and Advertising Account
Monk Media Network unveils new brand identity on third anniversary

To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently.

MAM Marketing Brands
iProspect India strengthens creative team with two new hires

iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

MAM Media and Advertising People
Jeep Compass bids adieu to mediocrity in new campaign

FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India. The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories