MAM

Thomas Cook India inspires travellers to join the Yoga Revolution

Promotes yoga and wellness packages through its ‘Travolution’ initiative

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/22/Thomas-Cook-India.jpg?itok=Y3Pxrxka

Mumbai, June 21, 2019: Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, is championing the spirit of Yoga with the introduction of “Travolution”, on the occasion of International Yoga Day. Giving impetus to physical and mental well-being, its Travolution wellness packages, invite Indians to travel to find inner peace; yoga being an integral component. In support of the Government’s drive towards celebrating health and wellness, the company plans to revolutionize holidays into transformational travel via its unique yoga and wellness experiences.

According to Thomas Cook India's internal data, the demand for wellness tourism has grown by over 20% YoY over the last 3 years, highlighting the new age traveller’s growing investment in self-care holidays. The touchstone of Thomas Cook India’s Travolution initiative is self-discovery and rejuvenation of the senses- by incorporating some of the most powerful yoga practices set against India’s pristine locales.

The Company is hence encouraging India to dare to disconnect through detox travel! The domestic market offers strong potential with over 26% growth in demand from metro cities and a 15% from mini-metro and Tier 2 towns. The company’s Travolution products have been designed to appeal to a wide range of consumer segments including India’s Millennials/young working professionals, couples, Gen S/Seniors, B-Leisure and corporate MICE groups

Thomas Cook India’s customized rejuvenation programmes come with a diverse selection of special yoga sessions, ayurveda treatment, art therapy. Some of the best yoga retreats across the country have been selected, including Isola Di Cocco in Poovar, beauty/ anti-aging therapy at The Lake Village, Kottayam, yoga and well-being programmes in Gokarna and naturopathy at Prakriti Shakti near Kochi among others. In addition, Thomas Cook India’s portfolio incorporates a plethora of spa sojourns at Thiruvananthapuram, Bangalore, Udaipur, Delhi, Chennai, Varanasi, Vishakhapatnam, etc. Itineraries are inclusive of meals, accommodation, and transport with emphasis on yoga by trained experts, and a variety of wellness programmes such as ayurveda, meditation, spas, natural therapies, consultations and art therapy, coupled with a special satvik diet for a holistic and enriching experience.

Thomas Cook India’s wellness packages also focus on India’s women travellers, who are seeking personalized experiences that incorporate meditation, yoga, conventional & infra-red sauna, hot tubs & hydrotherapy and luxurious spa treatments.

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “Yoga offers immense tourism potential - a boon to the Travel & Tourism sector with cascading impact to the country’s GDP.
Given the significant 20% YoY demand in wellness tourism that we have witnessed, and in keeping with the Government’s drive towards yoga and wellness, our aim is to encourage travellers to embark on a journey of rejuvenation via our Travolution initiative. With Yoga’s benefits being passed down to us from ancient Indian texts, Thomas Cook’s Travolution empowers customers to celebrate self-care with a hand-picked range of enriching yoga cum wellness offerings across India.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/rakshita.jpg?itok=FZugce8b
Bobble AI on-boards Dr Rakshita Shharma as VP Human Capital

MUMBAI: Bobble AI, a leading tech startup, that is empowering the Next Billion Indians by making their communication personalized, expressive and smarter, welcomes Dr Rakshita Shharma on board as their Vice President, Human Capital. This move comes as a part of Bobble AI's efforts to continue to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/sonymax.jpg?itok=z8a6pNP3
Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

Sony MAX, India’s leading premiere Hindi movie channel from Sony Pictures Networks India (SPN), has created a benchmark by becoming the only channel across genres, to sustain a long-standing leadership stint for 148 weeks in a row.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/kpop.jpg?itok=yKhea5fy
K-POP Finally in India to Thrill Millennials

MUMBAI: One Take Media Co. (OTMC) is happy to announce their new content offering - K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/lavin.jpg?itok=tr-uNf9b
Chimp&z Inc retains the spartan poker’s digital mandate third year in a row

MUMBAI: Chimp&z Worldwide LLP announces its retainer hat-trick by one of the leading online poker gaming portals in India, SpartanPoker.Com! As per the new mandate, the Mumbai office of Chimp&z Inc will continue their digital and content duties for the brand and will also be working on the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/shadi.jpg?itok=rjLqG15K
Shaadi.com launches campaign to celebrate 60 lakh success stories

MUMBAI: Shaadi.com, The matchmaking site, launched a brand new campaign that celebrates ‘60 lakh Success Stories’. With this campaign Shaadi.com aims to further cement its position as a market leader in the online matchmaking space.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/Wellman.jpg?itok=8Lo9r3hk
Wellman gets boutique ad agency The Bougainvillea Co.to spearhead creative mandate in India

MUMBAI: Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market., The...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/watcha.jpg?itok=OESDdU3S
Switch Media launches sophisticated encoding tool watcha for its powerful MediaHQ product suite

MUMBAI: Switch Media, a world leader in online video technology has launched Watcha, a key new feature for its product suite, MediaHQ, which was unveiled at NAB this year. The Watcha tool provides broadcasters and content owners with a solution that automatically highlights and reports issues...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/Manan_Jain.jpg?itok=H33I61Ct
POPxo expects heightened competition for ad revenue in regional content in 5 years

Started a few years ago from a small working space in Delhi’s Hauz Khas, POPxo is the one-stop destination for millennial women looking for questions to their answers related to beauty, healthcare, relationships, and everything that concerns their world.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/vikas.jpg?itok=eFVnxTVx
HUL’s Vikas Gupta joins Flipkart as head of marketing

MUMBAI: Former Hindustan Unilever general manager Vikas Gupta has reportedly joined Flipkart as head of marketing. A media report quoted Flipkart group chief corporate affairs officer Rajneesh Kumar saying, “Vikas is joining Flipkart after a long, successful stint in Unilever where he has worked in...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories