This World Family Day, Club Mahindra Aims to Bring Families Closer

The brand has rolled out a multi-channel campaign under #BringingYouCloser

MUMBAI: On World Family Day, Club Mahindra, India’s leading hospitality chain has launched the #BringingYouCloser Campaign to celebrate Family Day and inspire families to spend time together. The campaign showcases magical moments of families at Club Mahindra resorts and creates opportunities for them to bond through a 360-degree interactive campaign.

#BringingYouCloser is based on the insight that vacation means spending quality time with families. An internal research conducted by Club Mahindra shows that family vacations create warm memories that last a lifetime and can be so much more than just a fun trip. Taking this into account, they have crafted this campaign to celebrate families and bring them closer.

In the first phase, Club Mahindra launched a UGC led brand film that curated the pictures of its patrons and weaved them in a beautiful story. The film has so far generated 2 Million views on Facebook. The film encourages people to share their favourite holiday memories by tagging Club Mahindra. The brand has received overwhelming response since its launch. To conclude this campaign, the brand will go live with a film that applauds all the magical moments shared by participants on social media.

The Digital campaign has been supported by India’s leading publication’s innovation, where the masthead was changed to reflect the colours of the brand. The old Japanese form of craft Origami has been innovatively used as a tool for families to come together, do something fun and unique and learn and laugh together. Families stand a chance to win exciting prizes, including a 3N/ 4D Singapore Cruise vacation.

On Radio Mirchi, country’s leading radio channel, Club Mahindra has planned a week-long chatter with RJ mentions, seamless time-check integrations, exciting radio spots, vlogs and digital amplification leveraging RJ’s social media handles.

In Club Mahindra resorts, members will engage in workshops and contests done by distinguished chefs around vegetable/ fruit origami.

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