Theme Ventures to take BTL marketing activities to 100 cities in 3 years

MUMBAI: Theme Ventures, the diversified brand management firm, is on a growth trajectory and plans to have a 100-city operation within three years.

The company at present provides below the line (BTL) marketing solutions to clients in 25 cities including Mumbai, New Delhi, Kolkata, Pune, Nagpur, Kolhapur, Ahamdabad, Surat, Lucknow, Kanpur, Meerut, Ranchi, Patna, Bhubaneswar, Siliguri, Indore and Bhopal.
“BTL marketing is still at a very nascent stage in India, but now advertisers have started to shift to this. The main reason is that the television medium has become very fragmented,” Theme Ventures CEO Rajan Guha tells

Theme Ventures spans across 12 BTL marketing and branding services which takes care of the entire marketing need. The company takes care of B2B marketing, consumer scheming, product promotion, retail promotion, cross promotional sales, direct to corporate employee sales, customer relation management, strategic alliances, dealer motivation and sales incentive schemes.
“In developed countries, advertisers spend almost equally on ATL (above the line) and BTL marketing. India will see a great change and we are prepared for that. From 25 city operations today, we plan to cover 100 cities across India in the next three years,” Guha adds.

Theme Ventures claims that over the years, several companies have outsourced their sales and marketing functions to them, a trend unknown in India until recently.

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