MUMBAI: Promotional, retail and shopper marketing agency The Integer Group has appointed Ketan Desai as managing director of The Integer Group India. Desai will be assuming his new role immediately.

Desai will work alongside TBWAGroup India chief executive officer Shiv Sethuraman and The Integer Group Asia Pacific regional managing director Dan Paris. He will be responsible for managing the existing network client shopper marketing programmes and will help in to developing The Integer Group‘s clinet base in India.

Before joining the Integer Group, Desai was with Grey Global Group for 14 years where he led major client relationships in India and Sri Lanka. He has worked with both global and local clients such as Procter & Gamble, Marico, Hindustan Times, Audi and GSK. He also has retail and shopper marketing experience after leading the ITC and GSK shopper business for Grey Group.

Desai said, "I am extremely excited to join the team. The Integer Group is a top promotional, retail and shopper marketing agency, and for me, it is the opportunity to develop winning solutions for world class brands at the point of purchase. Retail and shopper marketing is my passion and there is no question for me that it represents the future of industry."

Sethuraman said "Ketan has considerable experience in many retail categories across our industry, demonstrating the leadership essential to drive growth for some of the biggest brand owners in the world. His addition to the senior team here in Mumbai is a huge asset as our business grows and continues to diversify into the fast-growing space of shopper marketing."

Paris added, "Ketan has rare expertise in our industry, combining a wide brand portfolio with experience in the growing Indian market and sub-continent region, whilst demonstrating the granular insight critical to driving powerful and effective creative work for the brands under his stewardship."