MUMBAI: Radio and television host Roshan Abbas has joined digital marketing and creative agency The Glitch as head of business development.

Abbas will be responsible for the entire life cycle of content for the web and look after production and delivery of quality online branded content.

The Glitch co-founder and creative head Rohit Raj said, "We at The Glitch are very happy to have Roshan on board. He is already an investor partner at the agency and keeping in mind his experience in content creation, we are sure he will be an asset to us as business development head.”

Abbas has close to two decades of industry experience, with domain expertise in radio, TV, theatre, events and BTL.

Established in 2009, The Glitch has been involved with brands like Quicksilver, Nickelodeon, Channel V, Eros International, Maybelline and Idea Cellular among others. One of their most recent social media campaigns was for the movie Rockstar.