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The Body Shop appoints Dia Mirza as brand ambassador

MUMBAI: Actress Dia Mirza has been named the brand ambassador of Britain-based personal care products retailer The Body Shop.


This is the first time the beauty brand has appointed a celebrity to endorse their products in India.
 
"This is a real honor for me and I am very excited to be associated with this wonderful and inspiring brand. I was later told by the company that the ingredients come from The Body Shop Community Fair Trade program which benefits a number of women and supports them in their livelihood. This really touched me and I love the way The Body Shop tries to benefit human communities in every possible way", reflects Dia.


The Body Shop Asia Pacific managing director David Smith says, "India is one of the fastest growing markets for The Body Shop. To reach out to new customers we are adapting ourselves in every way ethically possible. 
 
Smith also said that it is the right time to create awareness about the brand, which is known for it‘s eco-friendly product range. 
 
A 100-per cent subsidiary of French cosmetics giant L‘Oreal, The Body Shop was introduced in India four years back and today has around 65 stores in 25 cities.
 

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