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The Ad Club unveils new offering with Effie Awards 2012

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Mumbai: The Advertising Club (Bombay), which organises Effie awards, has called for the entries and has also revealed new offerings for the upcoming awards that showcase effective marketing and creative strategies in different categories.

Effie committee chairperson and The Advertising Club VP Ajay Kakar said, “For over a decade, the EFFIEs has become the gold standard in measuring marketing and communication effectiveness in India. This is reflected both in the quality and the number of entries which the awards have been attracting every year - a startling increase from 53 in 2001 to 300 in 2011. In fact EFFIEs is the only award that is bestowed on both the client and agency, to jointly celebrate the in-market effectiveness of their campaigns.”

Following the discussions and feedback, EFFIE 2012 will introduce two new categories – Direct (in recognition of the Specialist discipline’s ability to give measurable results) and Best ongoing campaign (to recognise brands that have made effectiveness a way of life, across years). There will be Round 1 and 2 judging in Mumbai and Delhi, while inviting coveted jury members from across the country. Effie 2012 will see a sharpened definition of categories like Integrated and David vs. Goliath. It will attract specialist Jury members for specialist categories like Direct, Digital and Rural and this time the committee has introduced paper-less judging.

Additionally, Marico ‘uncommon Sense Award’ is an essential part of EFFIES now. Lenovo has introduced a new Award Lenovo Tech - Doers Award.

The Advertising Club has not increased the Entry Fee. Only the service Tax component gets added as a statutory requirement.

The EFFIE is open to all clients and agencies, be they creative, media, digital, DM and PR, to enter their work to demonstrate the effectiveness of their campaigns!

“I am also happy to share with you a strengthened team at our end, committed to taking EFFIES 2012 to even greater highs. Sameer Sathpathy from Marico has come on board as the Co Chairman and N. Rajaram from Airtel as our Anchor, from Delhi. And as always, we enjoy the active guidance of our President, Shashi Sinha and the active support of the Secretariat, led by Bipin Pandit,” adds Kakar.

The last day for entries to be submitted is 5 November.

The award ceremony event is scheduled to be held in Mumbai on 4 December.

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