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Thakar joins Grey as chief strategy officer for Greater China

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MUMBAI: Grey Group has appointed Pratik Thakar as the EVP/ chief strategy and innovation officer for Greater China with immediate effect.

This comes close on the heels of the appointment of TH Peng who joined Grey Group - Greater China as chairman and CEO on 12 March 2012.

The moves signal Grey Group?s ambition for this critical market and its emphasis on strategic thinking and innovation in creating effective work.

Thakar had been with McCann Worldgroup for over nine years. He has worked with TH Peng since 2007 and has worked on accounts like Microsoft, L?Oreal Group, Shanghai GM, MasterCard, Nestle, Bank of China, Coca-Cola and Haier. His 18 years of industry experience covers stints in India, South East Asia and Greater China for Saatchi & Saatchi, DDB Mudra and Lowe Lintas.

On Thakar?s appointment Peng said, "I?ve seen Pratik connecting dots in new ways. He knows how to engage CMOs with business solutions and inspire a creative person with powerful ideas. He can seamlessly connect a brand story with an engagement idea or digital content. He is a multifaceted strategist."

Grey has a roster of clients that include Proctor & Gamble, GlaxoSmithKline, Sony, Volkswagen Seat, Tencent, Diageo, Eli Lilly, Hong Kong Tourism Board, Cerebos and 3M.

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