MAM

Thailand?s Chuo Senko enters India via JV with DDB Mudra

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Thailand?s media communications group Chuo Senko (Thailand) Public Company Limited is entering India through a joint venture company with DDB Mudra Group.

The two agency networks have floated an entity named Chuo Senko India Co Ltd, 49 per cent of which will be owned by DDB Mudra and 51 per cent by Chuo Senko (46 per cent through Chuo Senko and five per cent through Ad India Ltd).

Incidentally, this is DDB Mudra Group?s first joint venture as it plans to aggressively expand its business in India. Omnicom has 51 per cent stake in DDB Mudra while the remaining 49 per cent is held by Mudra.

Chuo Senko has invested Rs 5 million for its equity stake in ChuoSenko India.

The JV company has been formed with the intention of launching agencies and firms in the business of advertising, public relation, media, shop decoration and other related advertising services.

Sources said an announcement of the first agency under this JV company will be made as soon as by the end of this month. When contacted, both Chuo Senko and DDB Mudra did not respond to repeated mails and calls.

For DDB Mudra, this deal means tapping into a larger pool of clients. In 2012, the group grew organically with accounts like Ashok Leyland, Adidas, Amway, Bank of Baroda, Carrier Midea and Castrol among others.

Starting in 1963 as a total solution advertising agency in Japan and later shifting its centre of operations to Thailand, Chuo Senko has taken the joint venture route to expand in other Asian markets. It currently has presence in four South East Asian markets apart from Thailand - Vietnam, Malaysia, Cambodia and Indonesia.

In November 2012, the agency formed a business alliance with Japanese agency Daiko Advertising in a bid to expand into the larger markets of the region. Under this business alliance, Chuo Senko enables Daiko to meet wide variety of client needs by utilising six offices of Chuo Senko in Southeast Asia, besides existing Daiko offices, three in China, two in Vietnam, and one each in Taiwan and India. Meanwhile, Chuo Senko will be able to support its existing clients? business development in both the Chinese and the Japanese market, utilising the Daiko network in Japan and overseas.

Chuo Senko has clients like Honda, Hitachi, Bangkok Tokyo Department Store, Thanachart Bank Public Company, Epson, and Wan Thai Food Industry.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Indiabulls%20Group.jpg?itok=CD8VIoc0
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Realme_800.jpg?itok=GYvPRVrw
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Metoo_Dentsu.jpg?itok=F-WK2f58
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories