Ten Sports sells 60% of ad inventory for India-Sri Lanka series, lines up sponsors

MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has lined up three on-air sponsors for the India versus Sri Lanka series that kicks off on 21 July on Ten Cricket. The series will feature five ODIs and one Twenty20 match.

Hero MotoCorp has come on board as co-presenting sponsor. The broadcaster is in talks with at least three advertisers for the second co-presenting sponsorship slot.

Ten has signed up Royal Seagram and Lenovo as associate sponsors and is in advanced stage negotiations with Max New York life and Manipal University. Brands like Merck Pharma, Sony Vaio and Titan have also bought air-time.

The channel has sold 60 per cent of its ad inventory. "We aim to sell 90 per cent before the tournament kicks off and the balance 10 per cent will be sold at a premium," says Zee chief sales officer Ashish Sehgal.

Kent RO is the title sponsor of the wraparound show, ‘Straight Drive‘. Luminous has taken Hawkeye sponsorship while Ambuja Cement is the Action Replay sponsor. "We are looking at four more associate sponsors for Straight Drive," avers Sehgal. had earlier reported that the company was looking at raking in Rs 900 million from the series, a target that media buyers had stated was too high. Micromax is the title sponsor while Royal Stag Cricket Gear is the on-ground associate sponsor.

While not talking about revenue expectations, Sehgal notes that the series will generate interest as India has not played cricket for two months. "We are looking at a total of six on-ground sponsors," he adds.

The broadcaster will kick-off its 360 degree campaign with the theme of ‘One India One Jersey‘ starting 1 July. The aim is to convey the message that the team plays as one with one jersey.

The idea, Sehgal says, came about as this is the first event after the IPL where players wore jerseys of different teams.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories