MUMBAI: Team One Advertising has won the creative duties for innerwear manufacturer V Star.

The total media spend is around Rs 60 million.

V Star belongs to the parent brand V-Guard Industries, a company that has a product portfolio spanning categories such as voltage stabilisers, pumps, motors, electric water heaters, solar water heaters, fans, UPS systems for computers, digital UPS systems, LT power cables, and control cables.

Team One Advertising will handle the creative duties for the four brands under V Star including Vanessa (innerwear range for women), Valero (innerwear for men) and two upcoming brands called Little Vanessa and Little Valero innerwear brands for girls and boys respectively.

The creative duties for V Star were previously handled by Stark Communications. The media planning and buying mandate for V Star lies with Mudra Max.

Prior to Mudra Max, the media mandate was with Maitri Advertising.

It may be noted that Publicis Ambience, Bangalore, was awarded the creative duties for V Star‘s parent company, V-Guard, a couple of years ago. Prior to Publicis, the creative mandate for V-Guard was with TBWA.

Team One Advertising creative director Raphi Davis Akkara, said, “TV, print, and outdoor communication will be used for the brands Vanessa and Valero and print will be the lead medium of communication, supported by outdoor, for Little Vanessa and Little Valero.

Team One Advertising was founded by Vinodini Issac, a former account management professional (who has worked at Mudra and BBDO), who serves as managing director at the agency. The agency is 10 years old and is headquartered at Kochin.