MUMBAI: Chinese electronics and appliance manufacturer TCL plans to strengthen its base in India by launching a line of products as well as expanding into new markets in the country- East and West.

The company will invest $30 million aimed at increasing its share in the Indian consumer electronic market. 

TCL says that it has a brand value of $6.84 billion. TCL has adopted the brand strategy, The Creative Life, which it says brings to the fore its culture of innovation and breakthrough inventions.

The Creative Life product range comprises washing machines, air-conditions, refrigerators LED and LCD TVs. The LED TVs boasts of features such as Dynamic Natural Light, Eye Protection and Energy Saving.

In its endeavor to focus and establish itself as a strong contender in the market, TCL plans to expand its sales and services network across the India, from the current base of 20 branch offices and dealer network of over 5000, which is supported by 136 service franchisees. At present TCL has a stronghold in southern market and is now eyeing the eastern and western regions to garner larger market share.

The company is also an OEM to some of the leading electronic brands in the country and has signed a strategic partnership with Videocon which entitles them to supply Videocon with LCD, CRT TVs and ACs for a period of 2010-2011.

TCL Group chairman Li Dongsheng said, “India being one of the fastest growing economies in the world and is one of the strategic market in our global expansion plans. We are committed to bring to our valued Indian consumer, a product-line that is a perfect blend of advanced technology and innovative features."