Meanwhile, Hitesh Jain, previously at O&M, has been appointed as senior copy writer and Aditya Anupkumar, who was previously with JWT, joins as senior account executive. In addition, Sunil Nair, who was earlier with Nielsen, joins as national IT head.

Additionally, as reported earlier, Kalyan Chellapalli joined from Contract as head of disruption and Gayatri Gogate from Leo Burnett joined as VP account management.

Said TBWA West COO Madan Mohan, "The arrival of these new people is part of a conscious plan to bring in fresh blood, especially so in the creative function. They all bring with them varied skills and learning from different agencies that we hope will work to the benefit of TBWA India and its clients. More importantly they bring with them new energy and zeal - this can only make us stronger as time goes by."

Added Group CD, TBWA Mumbai Ashit Desai, "As it is our endeavor to constantly improve output, it is important that we have the right team to achieve this. With the new additions to the team, I am confident that we are getting closer to that perfect team which will help us deliver great work."