TBWAIndia wins Peninsula Land's creative biz

TBWAIndia wins Peninsula Land's creative biz

MUMBAI: Indian real estate company Peninsula Land has awarded its creative mandate to TBWAIndia following a multi-agency pitch that was held in Mumbai.

The account will be handled from TBWA‘s Mumbai office.

Peninsula Land is a part of the Ashok Piramal Group, a business conglomerate with diversified business interests in textiles, real estate, engineering, family entertainment and sports.

Peninsula Land managing director Rajesh Jaggi said, "We are happy to have TBWA as our lead agency. They bring a unique dimension to creativity by using the Disruption thought process. The PLL brand has always been very distinct in the market place and our association with TBWA will further go in positioning our brand."

TBWAIndia MD Nirmalya Sen said, "Peninsula is a story waiting to be told; a story of long years of commitment to ethics and high quality. We are delighted to have been chosen as Peninsula‘s lead agency. There are few categories as steeped in communication conventions as the real estate category. Disrupting them is a challenge we are looking forward to."

Recently the agency also won creative accounts from Sify, JG Hosiery and Jyothy Laboratories.