TBWAIndia gets Gogate as VP - account management

MUMBAI: Close on the heels of Kalyan Chellapalli‘s appointment as disruption head, TBWAIndia has roped in Gayatri Gogate as vice president, account management.

Gogate‘s last assignment was with Leo Burnett as associate vice president. After completing her MBA in 2001, she began her advertising career with the the agency. Over the course of the last eight years, she has worked on a variety of businesses including McDonalds, P&G (Tide), Heinz and Diageo. She has also been an entrepreneur, successfully running an out-of-home activation business.

Says TBWA India Group CEO Shiv Sethuraman, "We have had a good first six months on the new business front with all our offices pulling in new businesses. The last few months have been about finding the right people to work on these businesses and also replacing some of the under-performing staff within the system."

Commenting on her appointment, Gogate says, "I am looking forward to my new assignment and excited about the challenges. TBWAIndia has some fantastic brands and great people. Their ‘disruption‘ approach is unique and exciting and I look forward to getting a taste of it soon."

As part of her new mandate, Gogate will be based in Mumbai and will report to TBWAIndia COO (west) Madan Mohan.

Says Mohan, “During my interactions with Gayatri, I found her to be very focused and high on energy. I am happy that she joins our team in Mumbai. I believe Gayatri with her all round experience on brands like McDonald’s would be a big asset.”

Over the past few months, TBWA and Tequila India have hired over a dozen people across their various offices to work on current businesses and a slew of new accounts such as Maruti Suzuki, Mail today, Meow FM, V Guard, Style Spa, Dabur, Visa and SAB Miller.

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