TBWAIndia gets Gogate as VP - account management

MUMBAI: Close on the heels of Kalyan Chellapalli‘s appointment as disruption head, TBWAIndia has roped in Gayatri Gogate as vice president, account management.

Gogate‘s last assignment was with Leo Burnett as associate vice president. After completing her MBA in 2001, she began her advertising career with the the agency. Over the course of the last eight years, she has worked on a variety of businesses including McDonalds, P&G (Tide), Heinz and Diageo. She has also been an entrepreneur, successfully running an out-of-home activation business.

Says TBWA India Group CEO Shiv Sethuraman, "We have had a good first six months on the new business front with all our offices pulling in new businesses. The last few months have been about finding the right people to work on these businesses and also replacing some of the under-performing staff within the system."

Commenting on her appointment, Gogate says, "I am looking forward to my new assignment and excited about the challenges. TBWAIndia has some fantastic brands and great people. Their ‘disruption‘ approach is unique and exciting and I look forward to getting a taste of it soon."

As part of her new mandate, Gogate will be based in Mumbai and will report to TBWAIndia COO (west) Madan Mohan.

Says Mohan, “During my interactions with Gayatri, I found her to be very focused and high on energy. I am happy that she joins our team in Mumbai. I believe Gayatri with her all round experience on brands like McDonald’s would be a big asset.”

Over the past few months, TBWA and Tequila India have hired over a dozen people across their various offices to work on current businesses and a slew of new accounts such as Maruti Suzuki, Mail today, Meow FM, V Guard, Style Spa, Dabur, Visa and SAB Miller.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories