MUMBAI: Grim times for TBWA London. Synonymous with the ‘Wonderbra‘ and ‘FCUK‘ campaigns the ad guru Trevor Beattie, chairman and creative director TBWA has decided to call it quits after a completion of 15 long years with the agency.

Beattie‘s has decided to launch his own start up alongwith Chris Evans and film director Matthew Vaughan according to various agency reports titled Beattie McGuinness Bungay.

Meanwhile, Danny Brooke-Taylor and Tony McTear were promoted at TBWA to the positions of joint creative directors, and Paul Bainsfair TBWA president Europe will take on the role of chairman and chief executive of TBWA London additionally.

Matt Shepherd-Smith will continue to handle the day-to-day running of TBWA as its managing director.

Speculations indicated that Beatties‘s exit was due to the recent account losses that TBWA London had suffered. This March, Abbey moved its ? 22 mn business into WCRS, while News Group Newspapers announced a review of its ?20m account, without inviting TBWA to repitch. Interestingly, no clients have yet expressed their intention of following the departing executives into the start-up as yet.