TBWA London's Trevor Beattie quits; to launch start up with Evans & Vaughan

MUMBAI: Grim times for TBWA London. Synonymous with the ‘Wonderbra‘ and ‘FCUK‘ campaigns the ad guru Trevor Beattie, chairman and creative director TBWA has decided to call it quits after a completion of 15 long years with the agency.

Beattie‘s has decided to launch his own start up alongwith Chris Evans and film director Matthew Vaughan according to various agency reports titled Beattie McGuinness Bungay.


Meanwhile, Danny Brooke-Taylor and Tony McTear were promoted at TBWA to the positions of joint creative directors, and Paul Bainsfair TBWA president Europe will take on the role of chairman and chief executive of TBWA London additionally.

Matt Shepherd-Smith will continue to handle the day-to-day running of TBWA as its managing director.




Speculations indicated that Beatties‘s exit was due to the recent account losses that TBWA London had suffered. This March, Abbey moved its ? 22 mn business into WCRS, while News Group Newspapers announced a review of its ?20m account, without inviting TBWA to repitch. Interestingly, no clients have yet expressed their intention of following the departing executives into the start-up as yet.




Beattie has been financed by its three founders. Beattie said it would differ from the traditional agency model, with plans to involve clients in branded entertainment projects and events such as his West End burlesque show.

Latest Reads
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People
WATConsult bags Domino’s India’s digital media mandate

WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s.

MAM Media and Advertising Account
Ad industry calls for regulatory body to monitor plagiarism

Creativity sometimes takes inspiration from past creatives but what if it is an entirely copied one? Plagiarism (or inspiration), is a never-ending burning issue in the advertising world. A little similarity can be overlooked but complete knockoffs are just astonishing.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories