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TBWA is creative AoR for GVK-led Mumbai Airport

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MUMBAI: The GVK-led Mumbai International Airport has appointed TBWA as its creative AoR (agency of record) for the Chhatrapati Shivaji International Airport (CSIA).

 

GVK is currently implementing a master plan for CSIA that involves building a new integrated terminal building called T2. This will be able to handle an annual traffic of 40 million passengers.

 

TBWA won the account after a multi-agency pitch. The agency will also be handling the media duties for the account.

 

Said TBWA India CEO Shiv Sethuraman, "This is a once-in-a-lifetime assignment for us. To be entrusted with the task to help create a vibrant and enduring CSIA brand is a matter of huge pride and responsibility. This win has been possible, thanks to the ideas, energy, and passion of the team at TBWA Mumbai."

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