MUMBAI: TBWA India is elevating Nirmalya Sen to the role of managing director.

Sen, who is currently the COO of the agency, will move into his new role from 1 January.

Said TBWA India Group CEO Shiv Sethuraman, "In his new role, Sen will oversee the advertising agency nationally as well as drive our Disruption and Media Arts effort."
 
Added TBWA International president Keith Smith "Sen has been one of our key agents of growth over the past four years and we are glad that he is stepping up to this larger role to work alongside Shiv on national development."
 
Commenting on his elevation Sen averred, "My priority will be to bring the TBWA brand alive for all our clients in India with Disruption, Media Arts."

"We have made some impressive gains with brands such as Dabur, Maruti Suzuki, Visa, Nissan, Style Spa, Mail Today, V Guard etc. in 2009. The challenge is to convert these and other existing clients into clients besotted with us for what we can do for their brands, while continuing to win new brands," he added.
 
Meanwhile, TBWA India COO Madan Mohan has put in his papers. He will be with the company till the end of the year.