MUMBAI: Tata Water Plus, nutrient fortified packaged drinking water, has signed up with the 18th edition of the Aircel Chennai Open as its Official Hydration Partner.

This will be the first year of partnership for Tata Water Plus. The deal kick starts this December, when Tata Water Plus will provide the hydration for the mega-event, which is scheduled to take place from 31 December to 6 January.

Tata Water Plus will fulfill the hydration requirements of the people during the event schedule at SDAT Tennis Stadium.

Tata Water Plus vice president and head marketing and innovations- NourishCo Beverages Arvind Shukla said, "It is a pleasure to associate with the Aircel Chennai Open 2013, India‘s only ATP World Tour championship. This will be our first year as the Official Hydration Partner. We believe adequate hydration and quality nutrition are important aspects of athletic endeavours like professional tennis and other sports which require stamina and strength. We can offer just that with Tata Water Plus as it is nutritionally rich and goes beyond quenching thirst to promoting everyday good health. We are looking forward to a great and longstanding association."

IMG Reliance COO Ashu Jindal said, "We are pleased that Tata Water Plus has chosen Aircel Chennai Open to represent their brand in its most high profile partnership. We are excited to partner with Tata Water Plus to build a new and innovative model for sponsorships."