MUMBAI: Telecom service provider Tata Teleservices has announced a new marketing initiative the Power of Choice. The aim is to address the varying demands of mobile customers across segments.

On the CDMA front, Tata Teleservices has introduced a range of handsets coupled with a tariff plan suited to the customer‘s requirements.

With the flexibility to bundle the handset and tariff plan, Tata Indicom prepaid customers will have a choice of four starter packs, The Go Easy, Go Life, Go Active and Go Max plans. In addition, other benefits include no monthly recharge commitment, attractive SMS and call rates and 100 per cent talktime on all recharge cards.

Speaking on the launch, Tata Teleservices CEO Darryl Green said, "Through ‘Power of Choice‘ offer, we seek to offer the customer a choice of wide, exciting range of handsets and offers and remove misconceptions that CDMA limits the freedom of choice."

In their attempts to market the new offers, Tata Teleservices will advertise using the print medium especially vernacular papers along with TV to create an overall awareness about the details of the plan. Additionally, value added services such as downloadable games for Rs 5, stock information, caller tunes and faith sites are also available, as "there is a huge demand for these services in the pre paid market," stated Green

"Coupled with our new offers we also plan to extend our services in Jammu and Kashmir, Assam and the North East and with this, we expect about 1 million new subscribers this fiscal," he added.

The handsets available on offer include Indicom Ace, LG 2535, Samsung Hero, Indicom Star, Pantech, LG 6335 and Samsung Wideo handsets whose price range starts at Rs 999.