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Tata Tea partners with Narain Karthikeyan & F1 team

MUMBAI: Tata Global Beverages‘ (TGB) Tata Tea has partnered with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore and Indian Grands Prix scheduled from 21-23 September and 26-28 October, respectively.

With the association, Tata Tea will be promoted extensively. Its logos will appear on the HRT Formula 1 team car and the helmet worn by Karthikeyan. TGB‘s association with Karthikeyan and consequently, Formula 1, will also give it a platform to connect with a large global viewership.

TGB VP-marketing Vikram Grover said, "Narain reflects the Indian youth‘s latent talent awakening to global sports which Tata Tea has been supporting since the launch of its Jaago-Re campaign, for e.g. The Tata Tea Jaago Re Inter Milan Soccer Stars program which is in its fifth season currently. Also, Formula 1‘s inherent teamwork, technology, innovation and fitness-centric nature synergises well with TGB‘s focus of being a global, health-enhancing, ‘good for you‘ beverages Company."

HRT Formula 1 team principal Luis Pérez-Sala added, "For two seasons now Tata and Tata Motors have offered important and loyal support for HRT Formula 1 team and it is great news that TGB has joined not only Narain‘s image but also that of the team for two very important Grands Prix such as Singapore and India. This incorporation is further proof of the good relationship we have with the Tata Group, which not only establishes itself but continues to grow at the same time as the team in such a competitive world as is Formula 1."

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