MAM

Tata Steel’s structural hollow steel brand ‘Tata Structura’ is now a Superbrand

Superbrand status validates past efforts and provides strong tailwind for the brand’s future

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/18/tatastel.jpg?itok=9ziz9l_t

MUMBAI: Tata Structura, the premium structural hollow steel product brand widely used in building homes, industrial and infrastructure projects, has been accorded the Superbrand status after being validated by consumers and industry in the most recent survey by the Superbrands organisation. 

Mr. Ujjal Chakraborti, Executive-in-Charge (Tubes), Tata Steel said, “The Superbrand certification is a testimony to the faith reposed by customers in the Tata Steel brand. With the power of the Superbrand status, Tata Structura will continue to make steel the preferred choice for the shape of things to come.”

“To achieve this, we intend to consistently enable product innovation for the benefit of our customers. While we increase our participation in building and construction segment to create lasting relationships, we will leverage technology efficiently by launching a range of futuristic hollow sections to enable next level solutions for architectural and heavy engineering applications.” Mr. Chakraborti added.

Tata Structura is the fourth brand in the Tata Steel family to receive the Superbrand certification.  The status is valid for a year and a half (till October 2020). The brand story of Tata Structura will be featured in the Superbrands publication 2019. Tata Tiscon, Tata Shaktee & Tata Wiron have also been honoured with the Superbrand status in the past.

The Superbrand status validates the recognition and respect earned by Tata Structura among architects, engineers, consultants and individual house builders for its superior quality.

Participation in Superbrands is by invitation only, offered only to the most outstanding brands in their field.

Launched in 2005, Tata Structura has successfully equipped architects, engineers, consultants and individual house builders with critical tools for the country’s new-age construction and infrastructure needs.

Superbrands is a global organisation present in 86 countries is dedicated to recognise, showcase and pay tribute to the best brands in each country. It has come to be acknowledged as a prestigious selection. It recognises the brand custodians’ persevering efforts to build brands strong on consumer perceptions which make them more resilient to fluctuating economic conditions.

“Superbrands Status” strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. It provides evidence of a brands’ exceptional status for existing and potential customers in India and overseas, dealers, vendors, media, suppliers, joint venture partners, investors, financial institutions, members of your board, shareholders and even present and future employees.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/airel.jpg?itok=-aN5zYWt
Ariel India achieves a Guinness World Records certificate for the largest laundry lesson

In a historic celebration of the culmination of their latest campaign Sons #ShareTheLoad, Ariel India attempted and achieved a Guinness World Records certificate by imparting the Largest laundry lesson to sons of today, so that they can grow up to be equal partners tomorrow.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/thinkers.jpg?itok=2-PR4MyG
smartwater, the perfect accomplice for original thinkers

With theme ‘Made Differently for Smart Thinkers’, smartwater, a premium water brand by Coca-Cola has roped in Rana Daggubati and Radhika Apte as brand ambassadors for its new campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/samsung.jpg?itok=TkrwuwIe
Lodestar UM and Cheil India retain media duties for Samsung India

South Korean multinational conglomerate Samsung has once again handed over its media duties in India to its longstanding agencies Lodestar UM and Cheil India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/essence.jpg?itok=3ZhdPXQ2
Essence announces key appointments for APAC region

Essence, a global data and measurement-driven media agency which is part of GroupM, has announced the appointment of James Smyllie and Lee Walsh as VP media planning APAC and VP media activation APAC, respectively. Both of them will wi based out of Singapore.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/DAN.jpg?itok=_bimXg_E
DAN’s data sciences division launches ‘Hyperlocal Insights’ for OOH

The data sciences division of Dentsu Aegis Network (DAN) India has announced the global launch of ‘Hyperlocal Insights’ with an aim to provide a deep location-based understanding of audiences around a certain given radius to help in Out-of-Home planning. 

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/Gen_Z.jpg?itok=A5-8leRW
How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/shopper.jpg?itok=tAckpLXk
Shoppers Stop launches its latest campaign, It’s Our Time, celebrating women

Shoppers Stop, India’s leading fashion and beauty destination, in its latest campaign It’s our Time reaches out to its largest customer base of women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/placio.jpg?itok=e23BvoQk
Placio unveils new logo

Placio, a pioneer in student housing company undergoes a logo change today. The refreshed brand identity is an extension of the company’s venture into the co-living space and going international.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/subha.jpg?itok=2v4FUpwB
Subha, VP Media- Godrej, shows that media people can be right brained too

Subha Sreenivasan Iyer is a Media Management Professional with over two decades of experience in the areas of MediaPlanning, Strategy,Buying and Negotiations.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories