MUMBAI: Creative agency Ogilvy and Mather‘s Mumbai team has created the latest TVC for DTH provider Tata Sky. The commercial is based on the insight that the value of quality service has been lost and that consumers have the right to get prompt and proper services on purchase.

The campaign showcases how the customer is pleasantly surprised, thanks to the "efficient service offerings" brought to them by Tata Sky. The campaign aims to highlight two features by the digital service provider - all India relocation service and 24 X7 helpline service.

These ads of the ongoing campaign build on one particular service in each story. And signs off with a charming apology: "Sorry Sir, Tata Sky ki service, kuch hai hi aisi!"