MAM

Tata Salt Lite launches its new campaign #TakeItLite to create awareness on “Hypertension” and its symptoms

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/07/tata.jpg?itok=LlCJKG4n

MUMBAI: Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, launched its new campaign today to spread awareness on hypertension and its symptoms. Hypertension or high blood pressure, often termed as a silent killer is one of the leading health problems of urban India. Stressful lifestyles coupled with altered food habits have led to an exponential increase in the occurrence of lifestyle diseases such as diabetes and high blood pressure.

The thought behind the 360 degree campaign is derived from the insight gathered from a group of nutritionists and doctors. According to the insight, hypertension or high blood pressure is a silent killer and people do not recognize the symptoms. Getting angry on small daily life situations without a reason is one of the symptoms of hypertension.

Taking forth the brand’s core promise, ‘DeshkiSehat, DeshKaNamak’, Tata Salt Lite reinstates its commitment towards societal health and well-being. Moving towards building a stronger narrative on health, the new campaign aims to get people to take notice of such behavior and take preventive measures to control their blood pressure. 

The campaign’s TVC, conceptualized by Ogilvy and Mather, stars Anand Tiwari and Mansi Parkeh as the lead protagonists. The TCV opens with Anand Tiwari, a 35-37 year old man approaching his fridge to fetch a box of ice cream. On seeing the box empty and yet being left inside the fridge makes him irritable and angry. He starts screaming and shuts the fridge door with anger. Watching him lose his temper and getting hyper on such a petty issue, makes his wife really concerned about him. This is when she realizes that his actions could be a symptom of high blood pressure which needs to be addressed. This incident triggers a change in her buying behavior and she picks Tata Salt Lite, a 15% low sodium salt that will help manage the blood pressure of her family.

Commenting on the new TVC, Sagar Boke, ‎Head- Marketing, Consumer Products Business, Tata Chemicals Ltd., said, “Many studies have shown that a majority of the urban adult population in India suffers from hypertension, a life-threatening condition that can be effectively managed by controlling the intake of sodium along with an active lifestyle. Tata Salt Lite is a 15% low sodium salt specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure  in check. The objective of this new campaign is to increase the awareness about the early signs of Hypertension and take preventive action, well in time.  This campaign reinforces the Tata Salt philosophy of salt as a health enabler and not just a taste enhancer.”   

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/ipsos_0.jpg?itok=m1IuH7qA
Consumer Confidence slips in February: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,has shown a downward slide in February by 0.9 percentage points.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/ek.jpg?itok=9Dhcnw2C
Praveen Kenneth launches ‘Ek Desh, Ek Hum’ platform

The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform ‘Ek Desh, Ek Hum’ with a video that stresses on the ‘Stronger Together’ theme.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/svg.jpg?itok=rCOq0YnY
SVG Media partners BirdEye to launch customer experience platform in India

SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/kumbh.jpg?itok=W4xEHyKf
Colgate offers complete ‘Suraksha’ at Kumbh Mela

Colgate-Palmolive (India) Ltd launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha' campaign at the ongoing Kumbh Mela in Prayagraj, Allahabad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/puja.jpg?itok=ZMeYcZs_
SBI Life Insurance renews ‘Main Se Hum’ campaign with Cheteshwar Pujara

SBI Life Insurance has renewed its ‘Main Se Hum’  brand campaign, this time featuring cricketer Cheteshwar Pujara and his wife Puja Pujara. The ad created and conceptualised by WATConsult captures Pujara's real life, highlighting his relationship with his life partner.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/Ariel.jpg?itok=K0nS8gZw
Ariel's #ShareTheLoad campaign turning purpose into desirability and sales

Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns tend to touch the right chords.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/joseph.jpg?itok=k9YBDGA8
Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF - international mice & wedding forum

IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last edition in 2018, IMWF is all set for a big bang this 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/conclave.jpg?itok=q2rQMci9
Improving corporate reputation through enhanced reporting

The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai on 14th February 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/value.jpg?itok=YPDW9Zky
Valuepoint Systems announces its top management to accelerate its digital transformation solutions and services

Value Point Systems, one of South Asia's leading digital transformation catalysts, on Wednesday announced the strengthening of its leadership team as the company aims to realise its vision to lead the digital transformation space globally.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories