MUMBAI: WATConsult and Tata Motors launched ‘Ask the Right Questions’ campaign for Tata Nexon to mark the 70th Republic Day celebrations of India. The core theme of the campaign is to address the concern of casualties in road crashes and it aims to bring about a behavioural change among the audience by influencing them to ask safety-related questions first while purchasing a vehicle.

The thought behind the campaign is – ‘Public Safe, toh Republic Safe’. Conceptualised and launched digitally by WATConsult, the initiative focuses on changing people’s mentality from asking “KitnaDeti Hai?” To “Kitni Safe Hai?”

WATConsult founder and CEO Rajiv Dingra said, “In the Indian democracy, each citizen has freedom of speech as it's a fundamental right. However, it's not always about asking questions, it’s about asking the right questions. The video was released around the republic day as we want all citizens to understand and use their right in the direction that brings change in the way society thinks about purchasing a car.”

Tata Motors head - marketing, passenger vehicle business unit Vivek Srivatsa noted, “This republic day, we are driving awareness on safety, making the citizens of our country safer on the roads. We prioritise safety in our cars and have achieved the best of global standards for safety on the Nexon making it the safest car in India”

The video was released a day before Republic Day and leveraged all social media platforms like Facebook, Twitter, Instagram, and YouTube.