Tata Capital launches a new brand campaign -- ‘Taal-matol ko choddo, Tata Capital se rishta jodo’

MUMBAI: Tata Capital, the financial services arm of the Tata Group, today launched their new mass media brand campaign with the message ‘Taal-matol ko choddo, Tata Capital se rishta jodo’. The campaign consists of 3 TV commercials that focus on Tata Capital’s key retail loan offerings – personal, home and business loans. The campaign will go live on September 12, 2018 and run across TV – Hindi GEC, Movies, News and Regional networks, OOH and Social Media with a focus on the Metros and key regional markets.

The message of the campaign - ‘Taal-matol ko choddo, Tata Capital se rishta jodo’ is derived from the insight that procrastination is a typical human behaviour until a trigger point is encountered. At that trigger, the aim is to build an association with Tata Capital as the solution provider. The 3 TVCs, one for each product, showcases this insight with scenes from everyday life, through their protagonists -- a couple in a rented home (Home loans), an entrepreneur in a growing Business (Business Loan) and a retired couple contemplating a holiday (Personal Loans). The campaign emphasizes on how customers can avail easy, simple and quick loans from Tata Capital.

Commenting on the brand campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “Our objective is become a brand of choice amongst retail loan audiences and the campaign is a step in that direction. The messages of the campaign ‘Taal-matol ko choddo’ are all drawn from everyday life with a humorous take and we are confident that consumers will relate strongly with these messages. We believe that the campaign will significantly increase brand awareness and trigger purchase for our key retail loan products – home, personal and small business loans from Tata Capital, the most trusted brand in the country.”

The advertisements were conceptualized by Cartwheel, Tata Capital’s Creative agency. D Ramakrishna, Founder and Creative Head, Cartwheel said "It's human nature to put things off. Till something happens that tips the balance. Whether it's buying a home, taking a much needed vacation, or expanding one's business. This campaign is built around this insight. It urges people to stop putting things off and to do that thing they've been wanting to, by showcasing quick loans from Tata Capital.” 

Latest Reads
Fanmojo announces association with Prithvi Shaw

Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw.

MAM Media and Advertising People
INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire.

MAM Marketing Brands
Holi goes digital with Helo

Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign.

MAM Marketing MAM
The Quint, founded by Raghav Bahl and Ritu Kapur, turns 4

The Quint, India’s leading mobile-first online news portal, completes four years of delivering bold and thought-provoking news, views and interactive content to its readers.

MAM Marketing MAM
Morris Garages India announces Benedict Cumberbatch as brand ambassador

Marque carmaker MG (Morris Garages) India has announced its association with the revered British actor Benedict Cumberbatch as its brand ambassador.

MAM Media and Advertising People
LivGuard launches ‘Smart and Strong, Chale Life Long’ campaign featuring Akshay Kumar

MUMBAI: Energy storage brand, LivGuard Energy Technologies, has introduced its current range of inverters and inverter batteries through a 360-degree campaign ‘Smart and Strong, Chale Life Long’, conceptualised by Famous Innovations and starring Akshay Kumar. LivGuard is planning to run the new TVC...

MAM Media and Advertising Ad Campaigns
TCL Electronics and IPL’s Delhi Capitals join hands to build on their proven track record as game-changers

TCL Electronics, a global top-two television brand and a leading consumer electronics company, has announced its partnership with Delhi Capitals as a team sponsor for the upcoming season of the Indian Premier League (IPL).

MAM Marketing MAM
Relaxo ventures into digital gift voucher space with GyFTR

Relaxo Footwears Ltd is now foraying into the digital gift voucher and loyalty points redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform.

MAM Marketing Brands
SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories