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Tata AIG Life launches new brand campaign created by Bates India

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MUMBAI: Tata AIG Life Insurance Company, a joint venture formed by Tata Sons and AIA Group, has released the first of the series of a new communication campaign.

The campaign reiterates the importance of inculcating strong values and foundations by parents amongst their children. The crux of the communication is an insight that when the foundations are right, the future is protected.

The TVC is conceived by Bates India.

Before launching the campaign, Tata AIG Life had conducted on-ground programs to reinforce the importance of Protection and Healthy Living activities amongst school children.

Tata AIG Life Sr VP and head of marketing Vijay Sinha said, "Our core competence is in the area of managing an individual‘s financial risks by developing relevant, compelling and differentiated protection-centric products to meet this staggering Protection Gap in India. In line with our core competence, we at Tata AIG Life have always prominently echoed the need to create a sound and steady future by building and nurturing a strong financial foundation. This very principle is at the heart of our latest communication."

Bates regional executive creative director and chairman (India) Sonal Dabral added, "If we look at the world around us today, with its rampant consumerism, the thought of the fundamental values passed on to us by our parents eroding in the near future is quite scary. Inculcating the right values in our children in today‘s time is what will help our nation achieve her true potential in the coming years. The idea of imparting the right fundamental values, along with the opportunity of engaging the consumers in a relevant manner is what is most exciting about this campaign." 

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