MUMBAI: Rediffusion – Y & R has appointed Tarvinderjit Singh as creative head – copy at Delhi.

Singh joins from TBWA, where he was the creative head. He will report to Rediffusion – Y & R, Delhi ECD Chraneeta Mann.

In his 11 years of experience, Singh has worked for brands such as Perfetti, Coco-Cola, Nescafe, Mastercard, Thums-up, Unicef, General Motors (Chevrolet), LG, Samsung, Wrigley, Microsoft, Gillette, Metlife, Motorola, Airtel, Videocon, Dabur and Moser Baer.

Singh has also worked as part of international teams on MasterCard, Gillette, Hitachi and Adidas.

Mann said, "Tarvinder is a welcome addition to our creative team in Delhi. He is a seasoned writer and has a vast experience across many brands. He has done some particularly insightful work in the past and we hope to have him bring that same understanding of human insights into the work he does on LG. I am sure he will contribute hugely to taking the brand to greater heights."

Rediffusion – Y & R, Delhi vice president Abhik Santara added,
"Rediffusion Delhi office is going through a very interesting phase. We are not only growing with our existing clients but also looking at new prospects. LG is one of our most prestigious clients and we have very strong relationship across all verticals. With Tarvinder on board we hope to further strengthen the Rediff-LG engagement and raise the creative bar."