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Taproot is the only Indian competitor in Films Lions

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MUMBAI: Taproot India‘s campaign ‘I am Mumbai‘ for Bennett, Coleman & Co is the only Indian entry shortlisted in the Film category at this year‘s Cannes Lions. It is one of the 257 entries shortlisted globally.

Taproot‘s entry has been shortlisted in the ‘Publications and Media category‘. A total of 56 entries from India went to Cannes Lions for Media Lions this year.

In the previous year‘s edition India saw two shortlists - DDB Mudra and JWT India - both of which converted into metals with both agencies winning a Bronze Lion.

Ogilvy & Mather worldwide chief creative officer Khai Meng Tham is the jury president and JWT Delhi executive creative director Priti Kapur is the Jury Member from India in the category this year.

The winners will be announced on the evening of 23 June, along with the Film Craft Lions, Branded Content and Entertainment Lions and Titanium and Integrated Lions.

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