MAM

Taproot is Creative Agency of the Year at Adfest 2013

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MUMBAI: Taproot has become the first agency of Indian origin to win the ‘Creative Agency of the Year‘ title at Adfest. It took home a total of 11 metals including a Grand Prix for the agency’s ‘I am Mumbai’ campaign for Mumbai Mirror (in the Lotus Roots Category) and a gold for the same campaign in the Film category.

Taproot, which was taken over by Japan‘s communication conglomerate Dentsu last year, has also won a Lotus Roots for its entry Abused Goddess (1-3 series) Save Our Sisters.

The success of Taproot at Adfest 2013 signals the arrival of Indian agencies on the global map. “Nothing can be better than this for us at AdFest. Hope we continue our momentum and live up to our clients and industry expectation in the coming years as well,” says an elated Santosh Padhi, Co-Founder and Chief Creative Officer of Taproot India.

In fact, it has been a healthy run for India at the Adfest. Says Scarecrow Communications founder director Manish Bhatt, “I think Taproot’s performance has been mind blowing. In fact, the country as a whole has put up a stellar show this year. I feel apart from the quality and quantity of work at these awards, what has tipped the scales in our favour is that we have more representation at the jury level. This way, the context of our work and the relevanace to our audience can be better explained and understood on the global stage.”

The winning list includes McCann Worldgroup India which took home six metals and Leo Burnett India which bagged three metals. Grey Worldwide India, DDB Mudra Group, BBDO India and Contract Advertising India won two metals each, while Scarecrow India got one metal at the creative award festival.

The winning entries are enlisted below:

Sr.no Category Campaing Agency Mental
1
Press Lotus Visual Classified Times Classified Taproot India Mumbai Silver
2
Press Lotus Hands can‘t be trusted - House Wife / Hands can‘t be trusted - Scientist Videocon Mobile McCann Worldgroup India Mumbai Bronze
3
Press Lotus 7 Abused Goddess 1-3 Save Our Sisters Taproot India Mumbai Bronze
4
Press Lotus Horn/Bell/Duck Volkswagen Passat DDB Mudra Group Mumbai Bronze
         
5
Interactive Lotus
Harmonium Love Mohan Music Palace
Webchutney New Delhi
Bronze
         
6
Design Lotus
Green Fold Killer Jeans
Grey Worldwide India Mumbai
Silver
7
Design Lotus
Strip the Summer Killer Jeans
Grey Worldwide India Mumbai
Silver
8
Design Lotus
Donate More Red Cross
Taproot India Mumbai
Bronze
         
9
Print Craft Lotus
God ATSS
McCann Worldgroup India Mumbai
Silver
10
Print Craft Lotus
Country side Bar/Fish Market/Toilet Nima Bartan
Taproot India Mumbai
Bronze
11
Print Craft Lotus
Camouflage Toilet/Camouflage Kitchen Bajaj Exhaust Fans
Leo Burnett India Mumbai
Bronze
12
Print Craft Lotus
Face 1/Face 2/Face 3 Prayas Bharti Trust
Taproot India Mumbai
Bronze
13
Print Craft Lotus
Abused Goddess 1-3 Save Our Sisters
Taproot India Mumbai
Silver
         
14
Film Craft Lotus
IPL- Carnival BCCI
Bang Bang Films Mumbai
Silver
15
Film Craft Lotus
Giving is Magic
ICICI Bank Corcoise Films Mumbai
Silver
16
Film Craft Lotus
Morphy Richards - Corruption Morphy Richards Juicers
Contract Advertising Mumbai
Silver
         
17
Direct Lotus
The Pissing Letter Diastix
BBDO Mumbai
Silver
         
18
Film Lotus
I Am Mumbai, Mumbai Mirror
Taproot India Mumbai
Gold
19
Film Lotus
Bindi/Aarti Yatra.com
McCann Worldgroup India Mumbai
Silver
20
Film Lotus
Morphy Richards
Contract Advertising Mumbai
Silver
21
Film Lotus
Mrs. Pinto Panasonic SmooSpeak Video Door Phone
Scarecrow Communications Mumbai
Bronze
22
Film Lotus
Girl Child Kaun Banega Crorepati (Who Wants to be a Millionaire)
Leo Burnett India Mumbai
Bronze
23
Film Lotus
Fox Movies Subtitles Fox Movies
Taproot India Mumbai
Bronze
24
Film Lotus
IPL - Carnival BCCI
Bang Bang Films Mumbai
Bronze
         
25
Outdoor Lotus
Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer (Two Dimensional large/Highway Billboards)
McCann Worldgroup India Mumbai
Silver
26
Outdoor Lotus
Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer (Best of Financial)
McCann Worldgroup India Mumbai
Silver
27
Outdoor Lotus
JFK/Elvis/Rosewell Paper Shredder
DDB Mudra Group Mumbai
Bronze
28
Outdoor Lotus
ReCycled CD‘s Rolling Stone
Taproot India Mumbai
Bronze
         
29
Radio Lotus
Toothpaste/Diaper Reliance Digital TV
Leo Burnett India Mumbai
Bronze
         
30
Lotus Roots
I Am Mumbai, Mumbai Mirror
Taproot India Mumbai
Grand Lotus Roots
31
Lotus Roots
Abused Goddess 1-3 Save Our Sisters
Taproot India Mumbai
Lotus Roots
32
Lotus Roots
Bindi/Aarti Yatra.com
McCann Worldgroup India Mumbai
Lotus Roots
         
33
Effective Lotus
You Shave, I Shave Gillette
BBDO Mumbai
Effective Lotus
         
34
Special Awards
Agency of the Year
Taproot India Mumbai
 

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