Taproot creates new TVC for Fox Movies Premium

MUMBAI: For an Indian ad agency, this can be a moment of pride. Taproot has created a new television campaign for Fox Movies Premium, the rebranded channel which is not available in India.

The campaign aims at communicating that Fox Channel offers a wide range of foreign movies with regional languages.

Fox Movies Premium is an Asian movie channel owned by Fox International Channels. On 1 January, Star Movies was rebranded as Fox Movies Premium and available in Hong Kong and selected Southeast Asian countries.

In India, China, Vietnam, Middle East, Taiwan and the Philippines, the Star Movies brand will remain. It is available in Singapore, Hong Kong, Malaysia, Indonesia, Mongolia, Papua New Guinea, Philippines, Fiji and Thailand.

Shot in Bangkok, the ad film is targeted at the Thai market.

Taproot India chief creative officer and co-founder Santosh Padhi, "The brief was very simple to communicate that Fox Channel now offers subtitle free movies, so the product promise is generic, the challenge was how to say it in a way that one Fox Channel is on the top of the mind, we thought whatever we say it has to me entertaining in the first place, which is why one watches the movies, hence a humor approach, Since it’s targeted for Thai audience, so the second challenge was not just humor, but very distinctive humor as they are known for their mad humors, we decided to highlight the problem, the whole idea of the campaign or creative device is based on a simple behaviour of the a person who watches movies with subtitles

Taproot India managing partner Manan Mehta added, "English language channels had struck a chord with the audience in non English speaking markets due to subtitling. Of course the next sphere of offering was the regional feed. This allowed the English channels to be relevant and come more closer to their audience. Thus, this campaign was conceptualised with the brief of making the audience aware that Fox Channel is available in South East Asia in regional language."

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories