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Taproot and BBH are India entries to Film Craft Lions shortlist

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MUMBAI: Two Indian entries have made it to the Film Craft Lions shortlist at this year’s Cannes Lions Festival: BBH India’s ‘Tanjore’ for Google Chrome and Taproot India’s ‘I am Mumbai’ campaign for The Times of India Group.

BBH India has qualified in the sub category Art Direction. The ad is a part of Google Chrome’s ‘The web is what you make of it’ campaign.

The campaign follows the real story of a local from Tanjore, G Rajendran, who strived to keep alive the dying art of Tanjore paintings. As a part of his mission, he created his own website to facilitate his business/art and other Google products to promote himself. The commercial communicates how the oldest Indian art form collaborated with the most modern marketplace to keep itself relevant and used it effectively to thrive and survive in today’s fast-paced world.

Taproot’s ‘I am Mumbai’ campaign consists of a series of stories featured in the paper compiled in one film. It touched upon current events like the politically-motivated university ban of Rohinton Mistry’s book, the milk adulteration fiasco, the horrifying hell of the kavda orphanage and the fight against illegal political posters destroying our cityscape. The idea was to communicate that every morning one voice – the tabloid Mumbai Mirror - makes sure the many voices in the city are heard. The campaign has been shortlisted in the Direction sub category.

Of the 1721 entries received, 131 have been shortlisted in the category this year. There were 41 entries from India in the Film Craft Lions category, eight more than last year’s 33 entries.

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