MUMBAI: Tanishq has launched its new advertising campaign that looks at bridging the gap between a parent‘s desire to have a daughter married and the daughter‘s lack of rush for an arranged marriage. 
 
Conceptualised by Lowe Lintas, the television commercial (TVC) has been directed by Vinil Mathew while Footcandles is the production house.
 
Meanwhile the print campaign has been created by Lowe group creative director Sharon Nayak while Litna Das is the art director for both television and print. 
 
The objective of the campaign is to establish Tanishq firmly in the wedding jewellery space by building a strong emotional connect with consumers.