Tanishq celebrates love in latest ad as #LoveRemains

MUMBAI: The best occasion to talk about love is Valentine’s Day. Like every year, even this year, love will be celebrated once again with candies, marshmallows, soft toys, heart emojis, etc. But most often the true meaning of love is lost in this distraction. Jewellery brand Tanishq decided to do something touching.

The film conceptualised by Lowe Lintas and directed by Gauri Shinde helps to give Valentine’s Day a whole new meaning. The film brings on camera, real people who had a relationship in the past to talk about their belief in love. A series of candid conversations made by corporate executives, artists, actors like Sandhya Mridul and Manav Kaul, hark back to their relationships and cherish what remains – love.

As a brand that celebrates relationships, Tanishq, over the years, has always presented a very mature and progressive point of view on the subject of love. Be it the #Remarriage film, or the wedding film where the grandmother is joyfully mocking her granddaughter for not doing an intercaste marriage, the communication has always tried to break social stereotypes and portray more grown-up outlooks in communication.

Tanishq AVP of marketing Deepika Tewari says, “In this new film we captured seven real love stories. In the journey of life, these people fell in love and each of their relationship has left behind something that they will cherish forever. These stories pull a heart string and evokes a strong sense of emotion and are very relevant and relatable especially today. Because whatever happens in the journey of life we would like people to keep celebrating love.”

Lowe Lintas chairman and CCO Arun Iyer remarks adds, “On Valentine's Day, everyone celebrates the beauty of love. But what about the difficult bits? It's the ones who have seen this other side of love, that truly know what its like to be in it. We thought that Tanishq, a brand that has always shown the mature side of relationships; should not just celebrate the good parts of love, but also the sacrifices and hardships that make it stronger. It was a very difficult film to execute as everyone in the video is a friend or a friend of a friend, who is pouring his or her heart out on camera.”

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