MAM

TAM Media offers possible solution to broadcasters' ratings woes

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MUMBAI: Even as the broadcast community gets ready to put the lights out on India‘s TV ratings, TAM Media CEO LV Krishnan has suggested that he is open to another conversation with the industry. He says that he is open to pulling out the people meters from LC1 markets and deploying them elsewhere where they are needed.

TAM Media CEO LV Krishnan would like to sort out any confusion about the ratings.

Krishnan agrees that reportage of the LC1 markets is pulling down the average TV ratings for broadcasters, but the broadcasters should have seen that coming before the data started emerging. He, however, says TAM is open to stepping back even if it is a retrograde step.

"Let us all come to the table and sort out any confusion that has arisen," says Krishnan. "If everyone wants TAM to pull out of LC1 markets - that is the IBF, the ISA and the AAAI - we will do whatsoever is in the interests of the industry and ratings. But someone has to answer the government which has been insisting that we expand our footprint."



Will the IBF, ISA and AAAI take up his offer?

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