MUMBAI: Health centre chain Talwalkars Better Value Fitness has roped in Carat Media as its media agency and Guava Creative Solutions as its creative partner.

Talwalkar‘s overall marketing spends for the upcoming year would be around Rs 40-50 million.

Carat Media Services MD Kartik Iyer confirmed the news to Indiantelevision.com.

Aegis Group‘s Carat and boutique agency Guava will handle the business from their Mumbai offices.

The mandates were given following multi-agency pitches that were initiated in November last year.

The upcoming ad campaign that is expected to start next fiscal will comprise a well-balanced media mix of TV, digital (social media such as Facebook and Twitter), mobile marketing and brand activations.