Tag Heuer renews contract with Shah Rukh Khan

MUMBAI: Tag Heuer has renewed its contract with Shah Rukh Khan who has been the ambassador for the watch brand from 2003.

"Shah Rukh Khan‘s personality almost mirrors the Tag Heuer brand values. Over the years, Shah Rukh Khan and the Tag Heuer team have developed a good rapport and it is with great pleasure that we announce an extension of this relationship. We look forward to an enduring and even more successful association," said Tag Heuer president and CEO Jean-Christophe Babin.

Added Shah Rukh Khan, "It‘s been great honor to be associated with TAG Heuer. We will as a team, continue to strive for excellence, precision and perfection in times to come."

Additionally, Shah Rukh Khan launched the TAG Heuer Grand Carrera Calibre 36 RS2 Caliper Chronograph Ti2.

Besides having appeared in the brand‘s advertising campaigns, Shah Rukh Khan supports Tag Heuer in its special events such as the Tag Heuer Precision Golf Tournament and the Tag Heuer Precision Polo Cup, as well as with product placements in his phenomenal performances in films.

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