MAM

Taboola Shares First ‘Reader Engagement’ Findings on cricket players

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/25/taboola.jpg?itok=Lmpfi7U-

MUMBAI: Taboola, the leading discovery platform, shared their first ‘Cricket Players Reader Engagement’ findings, capturing the readers’ preference for players, their engagement time reading about players and monthly reading patterns during the past year (March 2018-February 2019) on the open web. The key highlights of the findings are marked by Indian Captain Virat Kohli becoming the most read Cricket player, whereas rising Indian cricket star Rishabh Pant emerged as the winner on most time spent by readers. Taboola’s ‘Reader Engagement Findings’ are based on their analysis of the open web, which included +450 Million Readers, +190K Articles, +4 Billion Page Views and +3.3 Billion Minutes of reading.

The data findings revealed the top ten cricket players across different parameters: 

Number of Readers

When it comes to the number of readers, more than 100 million readers chose to read about Indian Captain Virat Kohli, closely followed by rising star Rishabh Pant with 12 million, whereas Chris Gayle with 5.5 Million, Rashid Khan with 5.4 Million and New Zealand batsman Kane Williamson with 4.8 Million made it to the top five. Next five players included South African batsman Ab De Villeres with 4.5 Million, New Zealand Bowler Trent Boult with 2.3 Million, Australian player Andrew Tye 0.5 Million, Indian bowlers Jaspreet Bumra with 85 thousand & Siddharth Kaul with 5 thousand. Virat Kohli stood out in the Players Readers Engagement findings by leading with 8x more readers than second place.

Time Spent by Readers

The findings came up with the amount of time cricket fans spent reading about their favourite cricket players as well. Here, it was a surprise, with Virat Kohli coming in at the 8th spot with an average of 39 seconds per article. Taking the lead, Rishabh Pant made it to the top with almost 54 seconds per article. Other Cricket players included Chris Gayle taking the 2nd spot with around 52 seconds followed by Trent Boult with 51 seconds. The list featured Andrew Tye at the 4thspot with readers spending 48 seconds reading about him in an article. Rashid Khan stood at the 5th spot with 46 seconds, wherein AB de Villiers and Kane Williamson had a tie with readers spending an average of 45 seconds on both players. The list included two more Indian players at the 9th and 10th spot with readers devoting 21 seconds to read about Jaspreet Bumra and 5 seconds about cricketer SidharthKaul.

Additionally, Rishabh Pant enjoyed a high frequency of readers’ engagement indicating a steady rise in the young cricketer’s attention gain during the time period. The data further indicated that while readers consumed information about Rishabh Pant consistently in the last year, the month of Feb 2019 saw a sudden rise with nearly 600,000 hits.

Advertisers looking to raise their brand awareness and increase revenue and traffic can use the Taboola Trends site data to monitor what topics, keywords, and creatives are most effective at any given moment.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/sara.jpg?itok=l1jSO--T
ITC Fiamamakes a game-changing move in personal care introduces Fiama Scents – Bodywashes with touch activated fragrance

ITC’s leading personal care brand and the 2nd largest shower gel brand in the country, Fiama, announced the launch of Fiama Scents.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/tra.jpg?itok=7DzdrqxW
Big B is India’s most trusted personality: TRA Research

Personalities demonstrate the quotient of trust and confidence of fans and followers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/bhuvan.jpg?itok=fSuaL_vS
Bhuvan Bam’s new video ‘The Brighter Side’ has a strong message for students

Bhuvan Bam of BB Ki Vines has posted a video called ‘The Brighter Side’ with an important message on his YouTube channel.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/travel.jpg?itok=A5kG6ve9
Travel Money launches The Unbeatable Forex Festival

Travel Money, the flagship foreign exchange brand of FCM Travel Solutions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/cricket.jpg?itok=XoO6mR82
CricketNext launches #EkCupAur campaign for World Cup 2019

With the ICC World Cup in England and Wales just ten days away, News18’s CricketNext.com has launched a brand campaign to bring India’s dedicated fans closer to their team by sending them their wishes to win the World Cup for a third time after 1983 and 2011.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/dhoni.jpg?itok=t4p9FwUQ
Sumadhura Group launches new ad campaign featuring brand ambassador MS Dhoni

Sumadhura Group, one of South India’s top realtors, recently launched an ad featuring its brand ambassador MS Dhoni as a part of the group’s upcoming brand campaign #HomesYouDontWantToLeave.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/budxlr.jpg?itok=Y3sOzg5y
Budxblr ends on a high note with extraordinary collabs and unforgettable performances

Budweiser Experiences recently concluded the Bangalore edition of their renowned music programme, BUDX, on 18th May 2019

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/marathi.jpg?itok=0dNF-nES
The watchful eye of Bigg Bossreturns for the second season on Colors Marathi

A politician’s ambition, a lavani dancer’s chance to revive her lost glory, acelebrity chef’s desire to whip up a storm and anactor’s golden opportunity to come into the limelightonce again – a colorful house with interestingindividuals – COLORS Marathi presents another inventive and extraordinary...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/News18.jpg?itok=KiemwULn
News18-IPSOS exit poll predicts big win for BJP & NDA

Narendra Modi is returning to power with a bang, the News18-IPSOS exit poll has projected. The incumbent Prime Minister is projected to steer the Bharatiya Janata Party (BJP) to majority in the Lok Sabha on its own with 276 seats. That is just six seats short of the 282 seats it won in 2014.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories