MUMBAI: Synovate voted as Hong Kong‘s number one market research agency in both Quantitative and Qualitative categories by client-side marketers.
Global market intelligence firm Synovate has been voted as the number one market research company in both quantitative and qualitative categories as part of Marketing Magazine‘s ‘Agency of the Year 2010‘ survey. This award represents a prominent ranking in Hong Kong and is based on selection by senior client-side marketers on which research agencies they would most likely hire to manage their business.
Representing the Synovate team, Synovate executive director Steve Garton said, "Synovate was also voted as the best market research agency in Hong Kong in 2009. With the continuous support from our clients, business associates and partners, we are truly honoured to be recognised with the Gold Award for a market research company in both the quantitative and qualitative categories this year."
"Synovate will continue our unyielding focus in bringing innovative solutions to our clients, to decipher commercial challenges and generate insights that can directly impact our clients‘ bottom line. Our newly launched True Customer View solution is one great example. It is a revolutionary customer experience research system developed to help companies better understands the multiple factors that impact their customers‘ behaviour. It is the only customer experience research system in the marketplace that considers these multiple influences. True Customer View directly links to company market share, making the most impact to brand performance. This type of innovation is what our company and culture is about, and we will continue to bring clients the best research solutions to meet their business needs," added Garton.
The annual Marketing Magazine Agency of the Year Award is based on votes by client-side marketers. In 2010, marketers from major local and international banks, FMCG and consumer products manufacturers, property developers, IT and telecommunications firms, travel and tourism companies, and government voted in the ranking.
