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Synovate BC expands in MENA

MUMBAI: Synovate’s strategic consulting arm, Synovate Business Consulting (BC), has expanded in the Middle East-North Africa region (MENA), and also announced the new top team.


Synovate BC India head Karthik Ramamurthy will now lead MENA and India, while Rashid Al Banna, a management consultant with 17 years of experience, will lead Synovate BC operations for the UAE and Kingdom of Saudi Arabia.


Ramamurthy said, “We have been remotely servicing clients in MENA for a long time, and to further give impetus to our presence, we have recruited Al Banna as another senior resource for our clients there. Our clientele derives value from our ability to provide robust market intelligence, enabled through Synovate’s strong global presence; and clients partner with us to realise their global ambitions based on our proven strategy tools, to get a firm foothold in new markets and expand in existing ones.”


Al Banna, who is from this region, sees immense potential in MENA.


“These are quite encouraging times for business, with the recovery now on track in our region following the tough global recessionary period. Synovate is uniquely positioned to be a partner in the growth of our global and regional clients as our expertise in emerging market business advisory services is empowered by our dual market research and business consulting capabilities under one roof”, Al Banna added.

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