Synovate announces key appointments in MENA and Greater China & Korea biz units

MUMBAI: Global market research company Synovate has made a senior appointment and promoted a key staff.

The company has promoted Tamer El Naggar to the position of chief executive for the Mena region, while announcing the appointment of Klaus Paur as Synovate Motoresearch MD in Greater China and Korea.
Paur will be joining Synovate on 1 January 2011 from TNS. Based in Shanghai, Paur will be responsible for leading automotive market research in Synovate Greater China and Korea.

Paur brings over 20 years of experience in marketing and market research, of which 15 years have been spent specifically in the automotive industry.

“Having Paur joining Synovate is one of the strategic moves of the upcoming structure for Greater China. He is going to be one of the key members of our senior management team,” said Synovate Greater China CEO Eliza Wong said. “He has proven record in the North Asia region and his international expertise will be a priceless addition to our automotive research business in Greater China and Korea.”
Meanwhile, Naggar, who was managing director for Synovate North Africa before this elevation, has been with Synovate since 1993. He began his career with Synovate in the Middle East, managing key client accounts for the Arabian Peninsula. He was then promoted to country manager of Synovate Morocco (1996-1999) and then became country manager of Synovate Egypt (2000-2006).

He has over 17 years of experience in market research for top client accounts including overall research design, championing key research solutions and overall strategy and business development. His research experience also spans various sectors across the Middle East and North Africa regions including FMCG, telecom, real estate, automotive, tourism and aviation, financial, consumer electronics, healthcare, and social and developmental research.
“Tamer’s vast research experience across sectors in the Middle East and North Africa make him the natural choice to lead our business units in these regions,” said Synovate CEO for Geographies Michael Spedding. “His knowledge and experience in this area and our focus on the Middle East and North Africa business will provide value to our clients in this important region and accordingly enable us to continue the growth trajectory in this region and globally.”

All of these changes will seamlessly service Synovate’s clients doing research projects in these regions as well as maximise the company’s continued growth opportunities.

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