MAM

Synamedia launches Credentials Sharing Insight - turns casual password sharing into incremental revenues for service providers

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/17/syna.jpg?itok=n5mz5Ow9

MUMBAI: In advance of CES 2019,Synamedia, the largest independent video software provider, today announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity.

The solution can also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters.

Until now most OTT providers have turned a blind eye to casual password sharing, seeing it as a way to market their service to new audiences. But the industry now recognizes that younger generations are used to accessing streaming services for free and rarely become paying customers. Media research firm Magid found that today 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-tv revenues and $1.2 billion of OTT revenues will be lost to credentials sharing.

Using AI, behavioral analytics and machine learning, Synamedia Credentials Sharing Insight identifies, monitors and analyzes credentials sharing activity across streaming accounts. Real-time dashboards highlight unusual sharing activity including alerts and trend analysis.

By integrating the credentials sharing policy engine with its subscriber database, the operator can apply specific policies - such as an action to upsell - to any account whose sharing score exceeds a predefined threshold. Armed with these insights, marketing teams can tread the fine line between finding account sharers and harassing a customer.

For example, the solution can determine whether users are viewing at their main home and a holiday home, or whether they have shared credentials with friends or grown-up children who live away from home.  If the latter, then subscribers are offered a premium shared account service that includes a pre-authorized level of password sharing and a higher number of concurrent users.

The learning system’s analytics take advantage of the collective, anonymized intelligence gained from multiple Synamedia customers, reducing the learning curve for new customers. The design incorporates expertise from Synamedia’s team of security experts, who understand how and where to look for suspicious activity and how to integrate this knowledge and understanding into the behavioral models.

“Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream,” said Jean Marc Racine, CPO and GM EMEA of Synamedia.

Available as a cloud or on-premise offering, Synamedia Credentials Sharing Insight is already in trials with a number of pay-TV operators. Customers can manage the monetization using Infinite, Synamedia’s blended, cloud-based multi-screen platform, or by deploying Credential Sharing Insights as a stand alone product integrated with their existing Pay-TV Platform.

Building on Synamedia’s 20-year track record in video security products and services, the solution forms part of Synamedia’s market-leading VideoGuard portfolio. Synamedia VideoGuard secures leading pay-TV operators’ broadcast and streaming content, services and revenues worldwide. It currently protects over 330 million active client devices and over $100 billion in customer revenues.

Please join Synamedia at CES 2019 to learn more and see demos of Credentials Sharing Insight and other solutions. Synamedia will be at Chambertin1 on the ground floor of the Wynn hotel. Appointments can be booked here.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/iamge.jpg?itok=mD17Fb_t
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/dentsu.jpg?itok=RLg33FCT
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/funfoods.jpg?itok=EZVHXF0B
FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/Untitled-1_0.jpg?itok=fP9BS_Gs
Facebook to bring stricter ad rules ahead of India's general election

Reuters has reported that Facebook Inc will be extending some of its political advertising rules and tools, for curbing election interference, to several countries including India ahead of the general elections. India will be electing the parliament this summer.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/buzz.jpg?itok=-Q7OjpKq
Buzzoka launches Influencer Driven Instagram Ad Film Service

Buzzoka, India’s most disruptive influencer marketing company has forayed into Instagram-Ad films which will be led by Influencers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/scripbox.jpg?itok=Uj0jcQ_j
Scripbox promotes tax saver plan through new campaign

Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/otm.jpg?itok=6nvxUdGi
One Take Media Co introduces new logo

One Take Media Co (OTMC) is proud to announce the launch of the new logo as part of the ongoing evolution of our company.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/mixx.jpg?itok=pxhayduH
Accenture finds 82% consumers prefer companies with shared purpose

Accenture released its fourteenth annual ‘Accenture Strategy Global Consumer Pulse Research’ report. The ‘From Me to We: The Rise of the Purpose-led Brand’ revealed that 82 per cent Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/vodafone.jpg?itok=QD6BsTIf
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories