Symphony Teleca launches new brand 'Symphony Analytics'

BENGALURU: Building upon its success in delivering solutions that operationalise predictive analytics for key vertical markets, such as banking, financial services, retail and healthcare, Symphony Teleca Corporation today launched Symphony Analytics, to consolidate such solutions into a single brand.

The new brand will combine the company‘s proven platform and solutions, along with industry-specific expertise, to help enterprises rapidly implement and realise the benefits of Big Data predictive analytics.

Symphony Teleca president and CEO Sanjay Dhawan said, "We‘ve formed Symphony Analytics to meet the growing market demand for new operationalized solutions that enable real-time and predictive analytics, which are integrated directly into a company‘s business processes. As a dedicated brand, Symphony Analytics will be able to fill this critical market need."

In retail, Symphony Analytics says that it enables real-time data analytics with solutions that allow marketers and advertisers to conduct dynamic mobile marketing campaigns using NFC tags activated by consumers‘ own mobile phones, so that consumer brands and retailers can directly engage with them and drive a new level of brand loyalty and trust.

"The retail industry is going through a fundamental transformation with the rise of connected devices, social media, location-based awareness and other technologies," said Western Digital EVP Jim welsh. "These cross currents provide a wealth of new information retailers can leverage to customise marketing efforts and influence consumer behaviors. There is clearly a significant market need for predictive analytics solutions that enable retailers and marketers to leverage Big Data, better engage with customers and improve the sales and profitability of their businesses."

By designing multi-dimensional Big Data algorithms, Symphony Analytics facilitates real-time analysis of data captured by web crawlers, classification and attribution, keyword scoring, SEO and search engine marketing. Also, Symphony Analytics is developing solutions that allow healthcare organisations to transform their businesses through the use of analytics.

According to IDC, the global market for Big Data technology and services is projected to expand at a compound annual growth rate of approximately 32 per cent between 2012 and 2016. By 2016, revenue from the Big Data sector will approach $24 billion. In another research from Transparency Market Research, the global Big Data market was worth $6.3 billion in 2012 and is projected to expand to $48.3 billion by 2018.

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