MAM

Symphony Teleca launches new brand 'Symphony Analytics'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/01/Symphony%20Teleca.jpg?itok=RqXgnHk5

BENGALURU: Building upon its success in delivering solutions that operationalise predictive analytics for key vertical markets, such as banking, financial services, retail and healthcare, Symphony Teleca Corporation today launched Symphony Analytics, to consolidate such solutions into a single brand.

The new brand will combine the company‘s proven platform and solutions, along with industry-specific expertise, to help enterprises rapidly implement and realise the benefits of Big Data predictive analytics.

Symphony Teleca president and CEO Sanjay Dhawan said, "We‘ve formed Symphony Analytics to meet the growing market demand for new operationalized solutions that enable real-time and predictive analytics, which are integrated directly into a company‘s business processes. As a dedicated brand, Symphony Analytics will be able to fill this critical market need."

In retail, Symphony Analytics says that it enables real-time data analytics with solutions that allow marketers and advertisers to conduct dynamic mobile marketing campaigns using NFC tags activated by consumers‘ own mobile phones, so that consumer brands and retailers can directly engage with them and drive a new level of brand loyalty and trust.

"The retail industry is going through a fundamental transformation with the rise of connected devices, social media, location-based awareness and other technologies," said Western Digital EVP Jim welsh. "These cross currents provide a wealth of new information retailers can leverage to customise marketing efforts and influence consumer behaviors. There is clearly a significant market need for predictive analytics solutions that enable retailers and marketers to leverage Big Data, better engage with customers and improve the sales and profitability of their businesses."

By designing multi-dimensional Big Data algorithms, Symphony Analytics facilitates real-time analysis of data captured by web crawlers, classification and attribution, keyword scoring, SEO and search engine marketing. Also, Symphony Analytics is developing solutions that allow healthcare organisations to transform their businesses through the use of analytics.

According to IDC, the global market for Big Data technology and services is projected to expand at a compound annual growth rate of approximately 32 per cent between 2012 and 2016. By 2016, revenue from the Big Data sector will approach $24 billion. In another research from Transparency Market Research, the global Big Data market was worth $6.3 billion in 2012 and is projected to expand to $48.3 billion by 2018.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/Joy-Ghoshal_0.jpg?itok=qrs8YjXz
Future Group's aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tinder.jpg?itok=3ym7aDoi
Tinder peeks into a world of possibilities in latest ad

MUMBAI: Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tan.jpg?itok=5VXQ1BvA
Publicis Media bags digital mandate for ZEE5

MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch. Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/auto.jpg?itok=8gy1PmJy
Crabtree celebrates laziness in latest campaign

Crabtree has taken up Mullen Lintas Delhi for its latest campaign promoting home automation solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Sam_Balsara.jpg?itok=XtbZChot
Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/priya-warrier.jpg?itok=dL0iN4uI
Net sensation Priya Varrier promotes Pringles

At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/onlinelove.jpg?itok=SD3Wb5jH
Digital takes centre stage on tepid Valentine's Day for brands

MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine’s Day has become no less than a festival in India, a country that takes much pride in its...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/unbic.jpg?itok=oaCyfO4-
Unibic awards media duties to Mindshare

MUMBAI: Unibic, a renowned name in the cookie industry has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/trucks.jpg?itok=xatx1bIF
Happy mcgarrybowen to handle BharatBenz's creative and media mandate

MUMBAI: Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles (DICV) as the agency on record for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai. Happy mcgarrybowen, the creative agency from the...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories