MUMBAI: Ignite Mudra has bagged the creative account of air-coolers brand Symphony.

Ignite Mudra, the erstwhile Mudra -Ahmedabad, won the account, which is pegged at around Rs 100 million.
 
Lowe Mumbai was the incumbent agency of the company.

Ignite Mudra president Chandan Nath said, "Symphony is an iconic brand. We are proud of our association and the fact that we have played a role in creating the brand. It is very heartening to see an entrepreneurial brand like Symphony roaring like this after a long time. I am sure we have an exciting journey ahead."
 
Symphony was launched by Mudra-Ahmedabad more than two decades ago. The agency played a critical role in Symphony‘s success. Out of the 22 years of Symphony‘s brand journey, Ignite Mudra has partnered the brand for over 16 years.

Symphony CMD Achal Bakeri added, "We are happy to be back with Mudra. Symphony has seen some very good times together with Mudra and I am happy to see the same spark with the current team. We are very bullish about the future and are expanding our footprint aggressively within the country and abroad. I am confident of seeing some great work again."
 
Symphony is one of the largest air cooler brands in the country with a wide range of residential, commercial and industrial air coolers. Over the last decade Symphony has expanded its footprint across the globe with production and marketing in the USA, Mexico, Europe, Middle East and African continents. Currently, Symphony is present in 54 countries.