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Swiggy, AIB target India’s love for food and movies

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NEW DELHI: Aiming to spread the message that Indian movies should be fast-paced and food delivery should be even faster, the Indian comedy sketch group AIB has collaborated with food delivery service Swiggy for a video.

The video showcases some iconic scenes from Bollywood classics like Rock On, Zindagi Na Milegi Dobara, Kabhi Khushi Kabhi Gham, Raaz etc and whips them into a five-minute cocktail of clever banter and satiric humour. In just three days, the video garnered over one million views on YouTube and close to 600 shares on Facebook.

Swiggy marketing vice president Srivats TS said, “Swiggy has become an integral part of people’s lives through its promise of lightning fast delivery to sate the hunger pangs. We realised that there are two things India absolutely loves, Bollywood and food. So, we thought, why not make the movies lightning fast as well! This video is an attempt by us, in collaboration with AIB to bring some joy to our consumers.”

AIB co-founder Tanmay Bhatt said, “I love collaborating with Swiggy when it comes to videos...or lunch..or dinner...or breakfast. I had a great time making this video because I could write off watching all these movies as ‘research’”.

Credits:

Conception & Execution- AIB

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