Suzlon powers a new brand initiative – p.a.l.s.

MUMBAI: Wind power company, Suzlon, has launched a new brand campaign called p.a.l.s. – the Pure Air Lovers‘ Society.

The company has roped in radio jockey Malishka; model and actor Milind Soman; actor, social worker, and author Gerson da Cunha; and writer and columnist Anil Dharker, as the first p.a.l.s. champions.

P.a.l.s. aims to emphasise that clean air, green open spaces and proper channels of garbage disposal all lead to an improved quality of living. With a national print and TV campaign, the movement aims to gain traction through online registrations at

Suzlon Group global head of brand Dharini Mishra said, "At Suzlon, we want to go beyond our corporate duties and dispel apathy to create social consciousness on environmental change. Working towards this, we initiated p.a.l.s. – a group of environmentally responsible individuals, who not only voice their opinions against the constant threat to our environment, but follow through in their actions. We believe that p.a.l.s. will create a change in attitudes, and eventually actions, to make our air cleaner and environment healthier."

Lowe Lintas chairman R Balki said, "We are proud to partner with Suzlon to create a campaign that is critical and relevant to the times we live in. We believe that the p.a.l.s. movement will resonate with the people of India, educating and empowering them to make choices that have a direct impact on our planet."

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