Mumbai: Madison Media has appointed Sushma Jhaveri as COO of Madison Media Infinity.

Jhaveri moves in from Carat Media, where she was senior VP. She will be based in Mumbai and will lead a set of accounts in the Bombay office.

Jhaveri replaces Mallikarjundas CR, who recently joined Starcom MediaVest Group (SMG) as CEO.
 
Madison Media Group CEO Punitha Arumugam said, "I have interacted with Sushma at various industry forums in the past and found her perspective and inputs refreshing and concise. With Sushma becoming a Madisonite, I am delighted that we will now have her experience and inputs available to our portfolio of clients."

Jhaveri has over 18 years of experience in Media planning and research having worked in companies such as Carat, Mindshare Fulcrum, TME and Synovate.

Jhaveri has worked with names such as Unilever‘s oral care and deodorant brands, Colgate, Britannia, Godrej Appliances, Heinz, Castrol, Viacom 18, ICICI Bank, Star Network, Shopper‘s Stop and HDFC.

In her research role, she has been involved with media research, micro market planning softwares, various ad tracking studies and formulating customised research for various brands.
 
Madison Media handles media planning and buying for various blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald‘s TVS, Britannia, Tata Tea, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Max Newyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.