Super Jury brings the hammer down on the Abbys controversy

MUMBAI: As the winds of controversy blow through the Indian ad land post the 2013 Abbys Awards, the Super Jury constituted by the Awards Governing Council (AGC) has decided that all the awards given will stand.

The decision has been made with the intent of maintaining the sanctity of the Abby awards. The Super Jury ruled that enough time had been provided between shortlisting of entries and the announcement of the winners for any party to raise objections/concerns. As a result, any speculation after the Abby Awards/Goafest will not be entertained.

It also declared that the awards that had been rescinded due to similar complaints for DHL (agency BBDO Proximity) and Electrolux (agency DDB Mudra Group) will be reinstated.

The AGC has also noted that for the future rules pertaining to reviews will be further clarified and strictly adhered to.

The Super Jury comprised of Agnello Dias, Carlton D‘silva, Josy Paul, K S Chakravarthy, Nitish Tiwari, Piyush Panjwani, Prasoon Joshi, Prashant Kalyankar, Rakshin Patel and Sonal Dabral. The decision was taken following a meeting on 23 April.

This year, the creative Abbys became a hotspot for controversies with agencies dropping out, scam ads being exposed and last minute requests to withdraw entries, even after the awards were announced. Many believe that Abbys 2013 opened up Pandora‘s Box for the ad industry with issues of scam ads, client-agency communication, creative liberty, and plagiarism coming to the fore.

One would only hope that this is the end of the matter on awards this year, but only time will tell.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories